Japan leads Neutraceutical use in the world
In the last 15 years, the Japanese nutraceutical industry (dietary supplements and functional foods) grew at an average rate of 15 percent per year. This is even more impressive when you consider that the Japanese economy grew at an average annual rate of 1.5 percent during the same time period.
Among all industries in Japan, only the nutraceutical industry showed an average annual growth rate in the double-digits for the last 15 years. Back in 1987, the industry was just over $2 billion in size; today, it is $21.1 billion. (Nutraceuticals Japan 2003 report) More specifically, the nutritional supplement market is $8.5 billion and the functional food market is $12.5 billion.
Since the Japanese population is 126 million. this means that each Japanese person spends $166 per year on nutraceutical products. This compares with each American spending $136 and each European spending $92 a year. On a per-capita basis in nutraceutical consumption, Japan is number one.
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